Spinning News

Tips for Producing a Newsletter

Every time you produce your newsletter, ask yourself:

Q: Who are our readers?

A: Existing customers and potential customers.

Q: What will our readers want to know about our business?

A: Timely, helpful, problem-solving information.

Add Value to Your Newsletter

Keep you content as current a possible. If you publish a monthly letter, ensure you include content from only the last month. Also, use photographs and other visuals to add interest and enable the reader to scan quickly for information.

�Customer quotes, called �pull quotes,� are an excellent way to demonstrate your success and put emphasis on your values. They also add visual interest to your newsletter��

-Raffaella Bonaldi

May 6, 2016

In this issue:

�  Advantages of a Newsletter

�  Add Value to Your Newsletter

�  Second Story

�  Another Story

�  Back Page Story

Northwind Traders Newsletter

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Advantages of a Newsletter

The purpose of a newsletter is to provide specialized information to a targeted audience. Newsletters can be a great way to market your product or service, and also create credibility and build awareness for you and the services you provide. Use positive customer pull-quote and eye-catching but subtle marketing.